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Volume 3, Number
3
(Summer 2004/2005)
SPECIAL ISSUE ON
E-MARKETING
GUEST
EDITORS' COLUMN
"E-Marketing
Is Getting Ambitious: Digging Deeper and Reaching Higher by Refining Our
Assumptions"
Ajit Kambil, Arnold
Kamis, Marios Koufaris, and Bruce D. Weinberg
RESEARCH ARTICLES
"Why is eBay the
King of Internet Auctions? An Institutional Analysis Perspective"
Roumen Vragov
"Applying
Importance-Performance Analysis to Evaluate E-Business Strategies Among
Small Firms"
Nancy M. Levenburg and Simha R. Magal
"Trust Building
in Virtual Salespersons Versus in Human Salespersons: Similarities and
Differences"
Sherrie Y.X. Komiak, Weiquan Wang, and Izak Benbasat
"The Asymmetric
Effect of Web Site Attribute Performance on Satisfaction: An Empirical
Study"
Christy M.K. Cheung and Matthew K.O. Lee
"Consumer Search
Behavior in Online Shopping Environments"
Nanda Kumar, Karl R. Lang, and Qian Peng
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Current Volume
Vol 6, 2007-2008
Previous Volumes
Vol 5, 2006-2007
Vol 4, 2005-2006
Vol 3, 2003-2005
Vol 2, 2002-2003
Vol 1, 2001-2002
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